Introduction to Gorge Media
Hi, my name is Mason Drexel and I am the owner of Gorge Media, a digital Marketing company. My company focuses on social media marketing using video as our preferred style of content marketing. Over the last few years I have worked with dozens of real estate agents for their video marketing campaigns. Today I wanted to share my thoughts about why you should focus your real estate marketing efforts using video content.
Video Marketing – Today’s Most Popular Marketing Strategy
Video marketing is an increasingly popular strategy for real estate agents and brokers. In a world where online presence and digital marketing are essential for success, video marketing provides a unique and effective way to showcase properties and build relationships with clients.
Here are some of the key benefits of video marketing in real estate:
Increased Engagement
Videos tend to get more views and engagement than other types of content, making them an excellent way to reach a larger audience and build brand awareness. Sure, pictures are nice and can generate some interest, but videos can do a lot more. They say a picture is worth a thousand words, I like to say a video is worth a thousand pictures.
Better Representation of Properties
Videos allow potential buyers to get a better sense of a property’s features, layout, and atmosphere. This can be especially useful for high-end or luxury properties, as well as properties with unique features or design elements. You can do so much more with video marketing than you can with picture marketing.
With video, you can create a bond with an agent without ever having to say a word to them if they’re doing a video walk through, or you as a customer, can picture yourself raising a family in that living room that was a lot bigger on video than it was in the pictures. The opportunities with video marketing in real estate are endless if you have a message and a vision for your potential clients.
Improved Lead Generation
By providing valuable information and showcasing properties in an engaging way, video marketing can help generate leads and attract new clients.
Increased Credibility
By creating high-quality, professional videos, real estate agents and brokers can establish themselves as experts in their field and build trust with potential clients. By showing off a listing using video you can show off your desire to put your best foot forward for your clients. If the video is shown in the highest quality and you represent yourself in a fashionable and knowledgeable light, the opportunities can be endless. Quality speaks a lot louder than quantity.
Increased Sharing
Videos are easy to share and can reach a large audience quickly, making them an excellent way to promote properties and build a loyal following. With video, you can post it anywhere and everywhere video postings are allowed. Think about the reach you can have with the millions of people that are on YouTube, Facebook, Instagram, etc. DAILY!
Summary
In conclusion, video marketing is a powerful tool for real estate agents and sellers to reach potential clients and build their brand. By providing valuable information, showcasing properties in an engaging way, and establishing credibility, video marketing can help generate leads and drive success in the real estate industry for agents and sellers.